Technology

AI with EQ.

We have built technology that can answer our questions, predict our behaviour and learn our preferences. I am interested in what comes next: technology that helps us recognise ourselves.

From the ReSelfing™ app to Affecteon™, I am building technology that makes patterns visible, deepens self-understanding and turns recognition into choice.

The next frontier of intelligent technology is understanding the human using it, then helping them return to themselves for the answers.

Find Your Self.

The ReSelfing app shown on a phone, with the prompt What are you aware of right now and steps for awareness, behaviour and choice
Founder

The ReSelfing™ App

Currently in development

The ReSelfing app brings Adult-Self Attachment into everyday life.

It helps you recognise what is happening in the moment, understand the pattern behind your response and create enough space to choose what happens next.

Powered by Affecteon™, an emotional-intelligence AI middleware, the app responds not only to what you say, but to the emotional state beneath it. Built around the ABCs of ReSelfing™, Awareness, Behaviours and Choice, drawn from the book and method co-authored with Dr Louise Goddard-Crawley, it turns insight into practice, helping you build a stronger relationship with yourself, one conscious choice at a time.

Visit ReSelfing
Affecteon.ai, the affective intelligence layer, shown as a face formed from points of light with the line Not another chatbot, a cognitive mirror
Founder

Affecteon™

Currently in development

Affecteon™ is an emotional cognition layer for AI, already built and operating within the ReSelfing app demo. It enables conversational AI to recognise patterns across emotional state, behaviour and choice, rather than responding only to a user’s words.

Using the ABCs of Adult-Self Attachment, Affecteon turns conversation into structured self-reflection, helping users see their patterns, interrupt automatic responses and create the opportunity for a different choice.

This is not AI that becomes the authority. It is AI that helps people develop greater authority over themselves.

Most AI is designed to give better answers. Affecteon is designed to help humans make better choices.

Explore Affecteon.ai